Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new "TRACED Act," influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others! Marketing Management, 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill's Connect, along with marketing plan project suggestions. Connect updates include new video cases featuring companies such as FedEx, Marriott International, Domino's as well as new Application-Based Activities specific to marketing management. Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com), which brings current marketing management issues to your class, complete with discussion questions.

Following Mark Johnston"s acclaimed illustrated histories of the 7th and 9th Australian Divisions, this is his long-awaited history of the 6th Australian Division: the first such history ever published. The 6th was a household name during World War II. It was the first division raised in the Second Australian Imperial Force, the first division to go overseas and the first to fight. Its success in that fight, in Libya in 1941, indicated that the standard established in the Great War would be continued. General Blamey and nearly every other officer who became wartime army, corps and divisional commanders were once members of the 6th Division. Through photographs and an authoritative text, this book tells their story and the story of the proud, independent and tough troops they commanded.

Trees are now in the public eye as never before. The threat of tree diseases, the felling of street trees and the challenge of climate change are just some of the issues that have put trees in the media spotlight. At the same time, the trees in our parks, gardens and streets are a vital resource that can deliver environmental, social and economic benefits that make our towns and cities attractive, green and healthy places. Ever since Roman times when amenity trees were first planted in Britain, caring for those trees has required specialist skills. This is mainly because of the challenges of successfully integrating large trees into the urban environment and the risks involved in working with them, often at height and in close proximity to people, buildings and roads. But who are the people with the specialist expertise to care for our amenity trees? While professionals such as horticulturists, landscape architects, conservationists and foresters have a role to play, it is the arboriculturists who are the 'tree experts'. For centuries arboriculture was often synonymous with forestry or considered an aspect of horticulture, until it emerged in the nineteenth century as a separate discipline. There are now some 22,000 people employed in Britain's arboricultural industry, including practical tree surgeons and arborists, local authority tree officers and arboricultural consultants. This is the first book to trace the history of Britain's professional tree experts, from the Roman arborator to the modern chartered arboriculturist. It also discusses the influences from continental Europe and North America that have helped to shape British arboriculture over the centuries. The Tree Experts will have particular appeal to those interested in the natural and built environment, heritage landscapes, social history and the history of gardening.

The trees which line many of the streets in our towns and cities can often be regarded as part of a heritage landscape. Despite the difficult conditions of an urban environment, these trees may live for 100 years or more and represent 'living history' in the midst of our modern streetscapes. This is the first book on the history of Britain's street trees and it gives a highly readable, authoritative and often amusing account of their story, from the tree-lined promenades of the seventeenth century to the majestic boulevards that grace some of our modern city centres. The impact of the Victorian street tree movement is examined, not only in the major cities but also in the rapidly developing suburbs that continued to expand through the twentieth century. There are fascinating descriptions of how street trees have helped to improve urban conditions in spa towns and seaside resorts and also in visionary initiatives such as the model villages, garden cities, garden suburbs and new towns. While much of the book focuses on the social and cultural history of our street trees, the last three chapters look at the practicalities of how these trees have been engineered into concrete landscapes. This includes the many threats to street trees over the years, such as pollution, conflict with urban infrastructure, pests and diseases and what is probably the greatest threat in recent times - the dramatic growth in car ownership. Street Trees in Britain will have particular appeal to those interested in heritage landscapes, urban history and the natural and built environment. Some of its themes were introduced in the author's previous work, the widely acclaimed Trees in Towns and Cities: A History of British Urban Arboriculture.

Fighting The Enemy, first published in 2000, is about men with the job of killing each other. Based on the wartime writings of hundreds of Australian front-line soldiers during World War II, this powerful and resonant book contains many moving descriptions of high emotion and drama. Soldiers' interactions with their enemies are central to war and their attitudes to their adversaries are crucial to the way wars are fought. Yet few books look in detail at how enemies interpret each other. This book is an unprecedented and thorough examination of the way Australian combat soldiers interacted with troops from the four powers engaged in World War II: Germany, Italy, Vichy France and Japan. Each opponent has themes peculiar to it: the Italians were much ridiculed; the Germans were the most respected of enemies; the Vichy French were regarded with ambivalence; while the Japanese were the subject of much hostility, intensified by the real threat of occupation.

This is the first book on the history of trees in Britain's towns and cities and the people who have planted and cared for them. It is a highly readable and authoritative account of the trees in our urban landscapes from the Romans to the present day, including public parks, private gardens, streets, cemeteries and many other open spaces. It charts how our appreciation of urban trees and woodland has evolved into our modern understanding of the many environmental, economic and social benefits of our urban forests. A description is also given of the various threats to these trees over the centuries, such as pollution damage during the Industrial Revolution and the recent ravages of Dutch elm disease. Central and local government initiatives are examined together with the contribution of civic and amenity societies. However, this historical account is not just a catalogue of significant events but gives a deeper analysis by exploring fundamental issues such as who owned those treed landscapes, why they were created and who had access to them. The book concludes with the fascinating story of how trees have contributed to efforts to improve urban conditions through various 'visions of urban green' such as the model villages, garden cities, garden suburbs and the new towns. Studies in garden and landscape history have often been preoccupied with those belonging to the rich and powerful. This book focuses particularly on working people and the extent to which they have been able to enjoy urban trees and greenspace. It will appeal to a general readership, especially those with an interest in garden history, heritage landscapes and the natural and built environment. Its meticulous referencing will also ensure it is much appreciated by students and academics pursuing further reading and research. It is written by an internationally renowned arboriculturist who combines a passion for trees with a sound understanding of British social and cultural history.

Tom 'Diver' Derrick VC DCM was Australia's most famous fighting soldier of World War II. Derrick fought in five campaigns, won the highest medals for bravery, and died of wounds sustained while leading his men in the war's last stages. His career reached its climax on the jungle-clad heights of Sattelberg in New Guinea, where he won the Victoria Cross by spearheading the capture of seemingly impregnable Japanese defences. The diaries Derrick kept throughout his campaigns, from Tobruk to Tarakan, are among the most important writings by any Australian soldier. Those diaries and all his other known wartime correspondence and interviews are published here for the first time in their entirety. 'Diver' had only a rudimentary education, but his intelligence, humour, ambition and fighting outlook shine through his words. Edited and annotated by Mark Johnston, one of Australia's leading authorities on World War II, this book provides unprecedented insights into the mind and the remarkable career of one of Australia's most decorated and renowned servicemen.

In this extraordinary book, Mark Johnston sets out a new understanding of personal identity and the self, thereby providing a purely naturalistic account of surviving death.

Death threatens our sense of the importance of goodness. The threat can be met if there is, as Socrates said, "something in death that is better for the good than for the bad." Yet, as Johnston shows, all existing theological conceptions of the afterlife are either incoherent or at odds with the workings of nature. These supernaturalist pictures of the rewards for goodness also obscure a striking consilience between the philosophical study of the self and an account of goodness common to Judaism, Christianity, Hinduism, and Buddhism: the good person is one who has undergone a kind of death of the self and who lives a life transformed by entering imaginatively into the lives of others, anticipating their needs and true interests. As a caretaker of humanity who finds his or her own death comparatively unimportant, the good person can see through death.

But this is not all. Johnston's closely argued claims that there is no persisting self and that our identities are in a particular way "Protean" imply that the good survive death. Given the future-directed concern that defines true goodness, the good quite literally live on in the onward rush of humankind. Every time a baby is born a good person acquires a new face.

LISTEN UP PEOPLE, because we've got a problem here. It's time to get really worried, and by that I mean majorly concerned, about Kyle Parker. he used to be a cool guy. Okay, not the smartest kid at school or the best looking, but he could always hold his own. Until recently. Until he failed to notice that Lucinda (who, btw, is really hot) has been following him around for weeks. Or that a volleyball was coming straight for his face during gym. But can you blame him at a time like this?
In case you haven't heard, Kyle's mom kicked his dad out of the house. Why? Because of a book. Kyle's dad's book. The one he's been writing and can't get published. Which means he can't make any money. Which means he can't support his family. So it's the big D. Divorce. Unless Kyle can pull a fast one and fake out the most famous editor in New York City.
How?
By going undercover. Secret. Top secret. That's right. Kyle Parker is about to become his dad's secret agent. So pay attention because he's going to need all the help he can get.

Two men struggle to survive - trapped in an isolated coastal inlet while being hunted by outlaw bikers.

In this book, Mark Johnston argues that God needs to be saved not only from the distortions of the "undergraduate atheists" (Richard Dawkins, Christopher Hitchens, and Sam Harris) but, more importantly, from the idolatrous tendencies of religion itself. Each monotheistic religion has its characteristic ways of domesticating True Divinity, of taming God's demands so that they do not radically threaten our self-love and false righteousness. Turning the monotheistic critique of idolatry on the monotheisms themselves, Johnston shows that much in these traditions must be condemned as false and spiritually debilitating.

A central claim of the book is that "supernaturalism" is idolatry. If this is right, everything changes; we cannot place our salvation in jeopardy by tying it essentially to the supernatural cosmologies of the ancient Near East. Remarkably, Johnston rehabilitates the ideas of the Fall and of salvation within a naturalistic framework; he then presents a conception of God that both resists idolatry and is wholly consistent with the deliverances of the natural sciences.

Princeton University Press is publishing "Saving God" in conjunction with Johnston's forthcoming book "Surviving Death," which takes up the crux of supernaturalist belief, namely, the belief in life after death.

Caspar Hare makes an original and compelling case for "egocentric presentism," a view about the nature of first-person experience, about what happens when we see things from our own particular point of view. A natural thought about our first-person experience is that "all and only the things of which I am aware are present to me." Hare, however, goes one step further and claims, counterintuitively, that the thought should instead be that "all and only the things of which I am aware are present." There is, in other words, something unique about me and the things of which I am aware. On Myself and Other, Less Important Subjects represents a new take on an old view, known as solipsism, which maintains that people's experiences give them grounds for believing that they have a special, distinguished place in the world--for example, believing that only they exist or that other people do not have conscious minds like their own. Few contemporary thinkers have taken solipsism seriously. But Hare maintains that the version of solipsism he argues for is in indeed defensible, and that it is uniquely capable of resolving some seemingly intractable philosophical problems--both in metaphysics and ethics--concerning personal identity over time, as well as the tension between self-interest and the greater good. This formidable and tightly argued defense of a seemingly absurd view is certain to provoke debate.

Anzacs in the Middle East is a compelling exploration of the experiences of soldiers who fought in the Middle East during World War II. Spurred by a sense of adventure and duty, they set sail to countries of which they knew very little. The book examines the relationships between Australians and their allies and also how they related to the local people: Greeks, Egyptians, Syrians, Lebanese and Palestinians. Mark Johnston draws on extensive research to provide a new perspective on the famous campaigns at Tobruk and Alamein, as well as significant but less familiar battles at Bardia, Retimo and Damascus. Featuring first-hand accounts and stories from the front line, the book discovers the true nature of the 'larrikin Australian' and is a must-read for anyone interested in Australia's military history. This book is a companion volume to Mark Johnston's previous books, At the Front Line and Fighting the Enemy.

Agroforestry is a system of land use in which both agriculture and forestry production are intermingled. All over the world, farmers have had a long tradition of planting trees on their fields and pastures. The major objective of this book is to review the history of agroforestry development in the region and this progress is found to be slower than in other regions of North lmerica in spite of various benefits that could be generated from agroforestry practices. This book reviews the state of agroforestry in the Prairie Provinces of Canada and describes various types of agroforestry that have developed historically.

Caspar Hare makes an original and compelling case for "egocentric presentism," a view about the nature of first-person experience, about what happens when we see things from our own particular point of view. A natural thought about our first-person experience is that "all and only the things of which I am aware are present to me." Hare, however, goes one step further and claims, counterintuitively, that the thought should instead be that "all and only the things of which I am aware are present." There is, in other words, something unique about me and the things of which I am aware.

"On Myself and Other, Less Important Subjects" represents a new take on an old view, known as solipsism, which maintains that people's experiences give them grounds for believing that they have a special, distinguished place in the world--for example, believing that only they exist or that other people do not have conscious minds like their own. Few contemporary thinkers have taken solipsism seriously. But Hare maintains that the version of solipsism he argues for is in indeed defensible, and that it is uniquely capable of resolving some seemingly intractable philosophical problems--both in metaphysics and ethics--concerning personal identity over time, as well as the tension between self-interest and the greater good.

This formidable and tightly argued defense of a seemingly absurd view is certain to provoke debate.

How tiny variations in our personal DNA can determine how we look, how we behave, how we get sick, and how we get well. News stories report almost daily on the remarkable progress scientists are making in unraveling the genetic basis of disease and behavior. Meanwhile, new technologies are rapidly reducing the cost of reading someone's personal DNA (all six billion letters of it). Within the next ten years, hospitals may present parents with their newborn's complete DNA code along with her footprints and APGAR score. In Genetic Twists of Fate, distinguished geneticists Stanley Fields and Mark Johnston help us make sense of the genetic revolution that is upon us. Fields and Johnston tell real life stories that hinge on the inheritance of one tiny change rather than another in an individual's DNA: a mother wrongly accused of poisoning her young son when the true killer was a genetic disorder; the screen siren who could no longer remember her lines because of Alzheimer's disease; and the president who was treated with rat poison to prevent another heart attack. In an engaging and accessible style, Fields and Johnston explain what our personal DNA code is, how a few differences in its long list of DNA letters makes each of us unique, and how that code influences our appearance, our behavior, and our risk for such common diseases as diabetes or cancer.

At the Front Line draws on a plethora of letters, diaries and documents written by over 300 Australian soldiers in the field to present a picture of the hardships and triumphs of their wartime experience. Mark Johnston analyses the suffering of front-line soldiers caused not only by the opposing force, but also by the conditions imposed by their own army. The book details the physical and psychological pressures of life at the front and shows how soldiers survived or surrendered to unbearable environments, fear, boredom and the constant threat of impending death. The myths of mateship and equanimity are brought under scrutiny. Much hostility can be explained by competition between ranks and the perceived hostility of superiors. The author investigates the immense strain that led to many breakdowns and the characteristic forebearance that saw so many others through.

Fighting The Enemy, first published in 2000, is about men with the job of killing each other. Based on the wartime writings of hundreds of Australian front-line soldiers during World War II, this powerful and resonant book contains many moving descriptions of high emotion and drama. Soldiers' interactions with their enemies are central to war and their attitudes to their adversaries are crucial to the way wars are fought. Yet few books look in detail at how enemies interpret each other. This book is an unprecedented and thorough examination of the way Australian combat soldiers interacted with troops from the four powers engaged in World War II: Germany, Italy, Vichy France and Japan. Each opponent has themes peculiar to it: the Italians were much ridiculed; the Germans were the most respected of enemies; the Vichy French were regarded with ambivalence; while the Japanese were the subject of much hostility, intensified by the real threat of occupation.

The only anthology available on material constitution, this book collects important recent work on well known puzzles in metaphysics and philosophy of mind. The extensive, clearly written introduction helps to make the essays accessible to a wide audience.